October 15, 2008

What is a Pagerank 9 Site Worth To You?

Sorry, readers…I know it has been a while but I have been hard at work on another project related to YellowBot. Stay tuned to find out more about what that is…In the meantime, I’m hoping I can resume blogging regularly…

So I was looking at the Clearspring acquisition of AddThis.

AddThis is 2 years old and provides a bookmarking widget that you must have seen all over the place (see the “Bookmark” button at the bottom of this post). The AddThis homepage boasts “served 20 billion times per month” and lists the following as “Clients & Partners:”

TIME, Oracle, TechCrunch, Freewebs, Entertainment Weekly, Topix, Lonely Planet, MySpace, PGA Tour, Tower Records, Squidoo, Zappos, FOX, ABC, CBS, Glamour, WebMD, American Idol, HitsLink, Widgetbox, Template Monster, GetAFreelancer, ReadWriteWeb, Brothersoft, E! Online, iGuard

AddThis widgets/Links are everywhere. It’s no surprise it is a pagerank 9!

When Clearspring, the widget company, acquired them, do you think that discussion came up? Cleaspring increased its reach online but how many visitors, as a ratio of its overall traffic, actually go to the homepage? Users see the widget, some click on a link and are redirected to the appropriate bookmarking service. Site owners might log in to their account to see traffic and statistics. In any case, I’m not sure what Clearspring paid for the acquisition but it was probably a smart buy considering its popularity and traffic levels.

from AllThingsD:

But Ted Leonsis, chairman of the board at Clearspring, and CEO Hooman Radfar said revenue would come via advertising and, eventually, valuable data analytics the services collect about Web behavior.

Currently, said Leonsis, AddThis has negligible revenue and Clearspring has about $10 million in annual sales. Neither is currently profitable.

Clearspring has about 100 employees and AddThis has a handful. I have not seen any articles about AddThis getting funded and Clearsping has received $35 million.

ShareThis is a similar service that some people like better because it also allows sharing via email (in addition to other services). It’s currently a pagerank 7 and has been funded, receiving a total of $21 million.

So what would you have paid to acquire AddThis (with a pagerank 9, even if they lost some traffic over the last few months) and put your link(s) at the bottom of their page?

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June 27, 2007

Marchex Launches 100,000 Local Sites

Marchex, the SEO/SEM and web development company that bought openlist (formerly local-i, has
launched a bunch of local mini-sites.

Here are a couple of examples:
1. 90210.com. It is a Beverly Hills site. Marchex claims to own approximately 96% of all the US postal code domains. The only ones I have come across as available for sale recently have been postal code zipcodes which would provide little to no use to people looking to optimize for local.
2. Gary’s Auto Service in Denver, CO.

Both sites are powered by openlist data…I sure saw this one coming.

This is sort of a domain parking meets SEO meets local search set of sites.

It looks like open list will be converted as a portal to all these other
domains:

By late September, Marchex said it plans to launch a new version of a
site called Open List (http://www.openlist.com) as a consumer destination
site. It will contain an overview of links to its local network, in a bid
to drive repeat traffic.

With all of these sites, I wonder if they’re concerned about Google’s duplicate content penalty or if they think that will be tempered by all the type in traffic they get with those premium domains…they *must* have thought about it since they are in the SEO space.

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