December 31, 2005
How Best Buy Tried to Rip Me Off
You ever buy anything from Best Buy? If so, you better read on…
I had a Sony 400 DVD Changer that broke. That was unfortunate since it seemed to have broken quite easily but I was, in general, happy with its operation given its price relative to comparably-equipped competitors. I had purchased it from Amazon.
Well, I decided I needed to replace it before all my DVDs got damaged (which cost a more than the total price of the changer…my way of justifying its purchase with the wife ;-).
I had just received a Best Buy gift card for Christmas so I decided I would buy it from Best Buy (despite it being much cheaper from Amazon).
I decided to go to bestbuy.com (the online store) to check out what they had and what their prices would be when I go into the store. I found one that was a newer model of the one I had online and decided I would go in to pick it up (click link to see screen capture) instead of wait for it to be shipped.
As you can see from bestbuy.com, the price is listed as $375 (screen capture in case they change the price…and another one showing in store pick up available). When they scanned it at the store (no price was listed at the display) during my trip there on Friday, Dec 30, 2005, the price said $399. I told them I had just come over from checking the price online and it had said the lower price for an in-store purchase (some prices are available only online…but not this one…I had even checked the inventory to see if it was available at the Burbank store (see screen capture where they state available for in store pick up).
They didn’t give me that price and said they would check it. They took me over to a computer that showed a browser in kiosk mode that was basically a customized web browser without toolbars and looked like it had bestbuy.com loaded in it. The exact model I was purchasing was pulled up on the screen and did not display the cheaper price…it instead showed the higher price! I asked if this was bestbuy.com and the salesperson stated it was. I followed the exact click path I took to confirm…click on Electronics->DVD Players->scroll down and click on the DVD player I wanted. No luck…the salesperson stated I might have looked at a different model…but I was sure I was correct. The salesperson went to speak with his manager and came back saying he would knock down $10. That didn’t make a whole lot of sense to me…to randomly knock down $10 without proof of a lower price…hmmmmmm.
I told him I would be back, drove down the street to my house and looked it up again using the same exact click path. Low and behold, there was the DVD player still listed for the lower price. This leads me to believe 1 of a couple of things: 1) I was NOT on bestbuy.com in the store but rather, some internal mirror or 2) the bestbuy.com website shows different prices based on IP Address, user-agent, or other method. This in and of itself may not seem like much, but the salesperson put it out there that I *was* on bestbuy.com and there *was no* lower price!!!
I was really disappointed in Best Buy’s demonstration of bad faith. When I went back to show a printed copy of the lower price, I went back to the same exact salesperson to question him. He was in the process of showing another potential customer that the price for a projector she wanted was not lower like she thought and was sitting at the computer kiosk again. I questioned it about it in front of her and she stated she had experienced the same thing. He was unable to give me an answer of what had happened and shrugged his shoulders…then sent me to another salesperson to get rid of me who offered to price match…their *own* price!!!!
Well, you know what they say, let the buyer beware. If they tried to pull this on such a small savings, I can’t imagine what they’d try to do to stop a much larger savings that may affect their sales commissions substantially…what a disappointment!








Ask Bjørn Hansen said,
December 31, 2005 @ 12:52 pm
Techdirt wrote about this in the summer:
http://www.techdirt.com/articles/20050606/1350223_F.shtml
another random story I found when I was looking for the one above:
http://www.techdirt.com/articles/20040820/1128243_F.shtml
-ask
emad said,
January 1, 2006 @ 8:52 pm
Thanks, Ask…I read the article. I agree that them doing that is not illegal…but the fact that their salespeople misrepresent the fact that this is happening does consititue an illegal action in my opinion which I hope leads to a class action (fraud or misrepresentation, perhaps?).
emad said,
January 18, 2007 @ 12:50 pm
Glad to see someone is sticking it to them!
emad said,
March 3, 2007 @ 7:13 am
Sounds like they finally confirmed that they had this secret feature:
http://www.courant.com/news/local/hc-watchdog0302,0,5198012.column?col l=hc-utility-local
appletree » Blog Archive » Best Buy Caught In Massive Consumer Fraud said,
March 3, 2007 @ 4:14 pm
[…] For a couple of years, shoppers reported that Best Buy advertised low prices on their website, but had higher prices in the stores. If a shopper complained, Best Buy employees would show her the company’s website, with the higher prices. But when the shopper got home, the website would again show the lower price. Best Buy always maintained that it did not have a special in-store network that was set up to defraud customers. […]
Adam said,
March 10, 2007 @ 8:51 am
We are in the process of putting together a class case against Best Buy for its fraudulent conduct. If you experienced this situation and want to discuss it further, please contact me at levitt@whafh.com.
Thanks.
devin said,
April 23, 2007 @ 8:20 am
During this time, most employees had no idea this was happening. It was more negligence than anything. Pricing is done based on local clientele, so therefore, on your home computer the prices you see are selected for the local area. Stupidly enough, the best buy kiosks display national pricing by default. And this article refers to sales commissions…there are none. All employees there work without commission.
emad said,
April 23, 2007 @ 4:04 pm
Thanks for the info, Devin. Sounds like you have the inside scoop. Do/Did you work there?
I don’t know about the “local clientele” thing…Prices displayed for me without me ever entering my location. I had to enter my zip code only after I chose to check out the store pick up feature. If what you were saying were true, then they would have to do this using IP address-based lookups…so why wouldn’t that work for the stores??? I find it highly unlikely that all stores were using some national ISP with one POP (like AOL) or somethign like that.
Thanks for the info on the sales commissions. I was just wondering what their incentive were to do this. Their reactions when I went to print out a copy and brought it back clearly demonstrated they knew this happened on a consistent basis so I don’t buy the ignorance is bliss argument.
Melvin said,
September 23, 2007 @ 10:27 am
I work for Best Buy. If I checked prices here at home, I would get different pricing at my sister’s house in Austin. But you wouldnt even have to go that far to see price changes from the national site. The store kiosks defaulted to national pricing. IM guessing it’s done on a district or city market scale. The ad flyers differ from area to area. When I visited my sister, the pricing on things were not the same as in my houston market. So, on a national level I can’t buy that washer and dryer on sale in Austin unless I am there and cannot get that discount on the bestbuy.com website.
And yes it is 50/50. Some employees had no idea and some did. The turnover is high enough to where people barely learn to look things up before they’re terminated for stealing or leave for school. The company itself may have been deceptive but the employees, I doubt it. But you are right, I am not denying that you brought copies back and they were aware of it. I was aware of it for quite some time but not all of my employment.
As far as incentive, the only thing really could be just that we’re pressured to make sales. But a few dollars isnt going to drive sales hardly at all. Some stores are driven to where if numbers are not met then you do not get shifts sort of thing. I don’t have that problem though. And ignorance is bliss…hardly, that’s not what I was trying to communicate. Even if it was ignorance, it is still the company’s fault for not demonstrating to employees openly about this.
Melvin said,
September 23, 2007 @ 10:28 am
and by I, I mean “we” with Devin.
tony said,
September 28, 2007 @ 7:48 pm
I have a very similiar problem. The sales person told us we had 14 days to try out a camera and if there were any problems, we could return it. He did not tell us we would be a 15 % resocking fee. This cost me $55 to try out a digital camera that did not work. They would do nothing about it and we lost money. I am tired of their salespeople lying to get the sale. I will NEVER purchase from them again.