February 24, 2006
What’s Google Base?
The goal of Google Base is to improve the overall quality and breadth of Google Search results by collecting an even wider diversity of content. Allowing content owners to describe and assign attributes to the information they submit will help us use this meta-data to better target search results to what users are looking for.
They answer a lot more questions about it and recommend its use for SEO (as opposed to SEM) traffic.