Looks like MSN Search has integrated local movie results into their algorithmic web search.

The data is provided by MSN Movies (which, at one time…long, long ago, was powered by Citysearch). MSN Movies seems to get its info from Movietickets.com.

I tried some links and saw that they are defaulting to a location based on a technique that associates your IP Address to a geography (often used for ad targeting as well). The location/geography, however, doesn’t get carried over to the movies site…all I see is “No Location Found … change location.” I clicked on the link from the web search because I thought the localized information relevant…but I had to enter it again…Another problem: it’s a pain in the but to move navigate around when I’m not in Internet Explorer.

I expect to see more local and local event content integrated into web search on MSN.

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