March 27, 2006
From Boakes.org: “The sheer size of the publicity stunt is difficult to comprehend. It covers 893240 square metres; roughly equivalent to eighty football pitches. The ad, which depicts Apple’s flagship iPod product has been constructed on the site of an abandoned mineral mine in remote western Australia. It has been in development for almost two years.”
Try zooming in and out to get a sense of its scale.
…and for those who haven’t heard yet, Google is adding company icons to place ads on the maps instead of the blue markers they were originally using in the test.