March 30, 2006
So, you’re in the business of selling pay-per-click ads. You’ve already created an API for people to distribute your ads on their site in a revenue-share deal. You already have a large distribution network of partners. You already have a large market share of search traffic. You have developed countless online products to distribute more of your ads. What can you do next to capture even more traffic?
People generally look down at Adware/Spyware. They don’t like the idea of things sitting on their computer going out to the Internet and popping up ads…but what if, rather than installing software on the operating system, you bring the operating system (or their programs) to your servers?
Imagine, if you will, users log on to the Internet and access various software (such as word processors) on your servers. All of a sudden, you can monitor what individuals are doing during what is traditionally their “computer offline” time…when they are sitting at their computers but are not on the Internet. How nice would that be? I mean, even when they are online, they aren’t always on your site (although I’m sure you can figure out a way to resolve that by controlling Internet access).