May 30, 2006
Openlist was formerly known as Local-i. Openlist had been aggressively hiring in New York for Perl positions with experience in crawling. They build their site by aggregating information from all the other major providers and presenting it in a way to make it more useful to end users and allowing them to make a more informed decision (i.e. more reviews, etc).
With all of the zipcode domains it bought, plus all of the sites its been buying, it looks like they are banking on the 1) relevance of local ads and, therefore, 2) higher premium merchants will pay for them. The tagline they are currently showing on their homepage is: “A leader in delivering vertical and local online traffic to merchants.”