I had this theory I shared with someone that Google was going to take the products people were submitting into Google Base and the Froogle submissions from merchants and put them into one product…a classifieds and price comparison product where you can search across new and used products from multiple different source types.

Well, Google is sending out email notifications to Froogle Merchants:

Dear Froogle Merchant,

We’re pleased to announce Google Base (http://base.google.com), a new resource that offers you the tools you need to submit your Froogle bulk upload files (formerly known as feeds) and keep them updated. With Google Base, you can:

* Create and send bulk upload files
* Add and define custom attributes specific to your offers
* Confirm the status of a bulk upload without having to contact the Froogle support team
* Edit and check the status of each item in your bulk upload

To get started, simply sign in to Google Base with your Froogle Merchant account login and password:

Your existing account and product information has already been transferred and is now viewable in Google Base. Along with Froogle, your content should also be viewable on http://base.google.com; you can search there to verify that your items appear online shortly after you post them.

Please note that Google Base has replaced the Froogle Merchant Center. From now on, when you click “Information for Sellers” on the Froogle home page, you’ll be brought to a new sign-in page. You can learn more information about this change here.

We hope you enjoy Google Base. If you have any questions or feedback, please contact us at feeds-support@google.com.

Sincerely,
The Google Team

In addition to potentially seeing a new, integrated product (especially one that could integrate “local shopping”), having merchants place their products into Google Base may mean seeing more verticals, namely product based results, integrated into the main search results page.

2006/June/05 UPDATE: More info this morning here and here

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