I was trolling around a message board that made mention of the W3C‘s supporters page where they link to “supporters” (defined as having contributed money to them). If you contribute a minimum of $1000, you get a live link to your site. In addition to getting the link on the pagerank 9 page, you will also get a link on a page that provides more supporter details which is a pagerank 7.
A few notes:
- The fees are annual
- They are also accepting donations like software and hardware. They will be putting up a wishlist
- It is a great deal for 2 links, pagerank 7 and 9
- The value of the link will be diminished the more links go up on that page (pagerank is calculated by giving weight to outgoing links based on the number of outgoing links from the originating page).
- With this information showing up all over the place (like here), Google is bound to find out about it and, when they’ve found sites that are selling links, have discounted those links
- It is an interesting way for the W3C to make money. I wonder if they intended this to happen or if this is just a side-effect of what they were trying to do. In any case, they provide good services and information and I hope it doesn’t harm them
- PR has been given less weight by Google but still carries some weight
In short, give for the right reasons…not to try to extract search engine (or more specifically, Google) benefit.