June 22, 2006
Yahoo Local is now supporting microformats. Basically, a way to make markup human-readable/understandable…but the point people are missing is that they are structuring unstructured data and make it more machine readable as well.
Yahoo points to a number of uses but fails to tell us how or i they will use this data. Surely getting additional local and event data in a structured format they can tie into their existing listings would be useful, add value to the consumer, develop more of a community as consumer contribute, and builds this user-generated content cheaply.
These microformats can be used to bolster reviews and ratings, local events tied to venues, and can provide up to date and accurate business contact information (one of the big problems many local search sites have).