June 23, 2006
Flickr versus the Competition
I was talking to some friends about online photos the other day, which they use, and the whole Flickr versus Zoomr story.
Most all of them use Flickr…so I found it interesting when Leeann of Hitwise published some stats which showed Flickr is 6th in market share at slightly under 6%. Photobucket is the undisputed leader of the pack at a little under 44%.
I decided to take a look at what Alexa thinks…a graph at Alexaholic tells a different tale:
Alexa shows that Photobucket was slightly higher the beginning o the year but the last few months Flickr has been holding a slight lead over it.
Just goes to show you that everyone aggregates data in different ways and gauging the traffic someone gets (or their market share) as an outsider (read: no access to logs) is a daunting task. The best you can do is understand the ways these different providers aggregate their data in order to understand shortcomings or potential inaccuracies (or even potential for someone to game the system as this is easily done with Alexa).
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