February 28, 2007
Adobe has said they’ll be providing a “lite,” online version of Photoshop within 6 months. They’ve already moved into online video editing by adding flash-based video editing to Photobucket through a partnership with them.
While premium services/features, image storage, plugin purchases and other services may be great revenue streams, Adobe CEO Bruce Chizen says he expects to make money a different way:
Chizen envisions revenue from the Photoshop service coming from online advertising.
He intends for this product to be better than anything else out there and envisions converting users to his site before Google enters their space.
…but I have to ask one question…has he done his homework to see just what the click-through rates are on these image-editing sites??? People are there to get some work done and are not looking to click on ads. Adding premium services would be far more beneficial. Imagine having a button offering a feature there and, when you click on it, you’re taken to a subscription sign up…far more effective.