May 25, 2007
Sometimes the Best SEO/SEM Won’t Be Enough
You may have heard suggestions to name your business with your targeted keywords/categories to get better ranking for SEO purposes.
However, sometimes, no matter how much effort you put into SEO, SEM, or any other marketing methods out there, it just isn’t enough.
What do you do if you’re on a new street (even if that street has existed for 4 years already), not yet in the US Postal Service’s database (which supplies data to Navteq and other maps and navigation data suppliers)? People would love to go to your business…they just don’t know how to get there!
Terri Godwin took matters into her own hands:
“We’ve had new patients come in here completely frustrated 45 minutes after their appointment time saying, ‘I’ve been running around all over,’” Godwin said. “My first thoughts are like, well, somebody’s running these satellites. Who do you call? NAVTEQ was the name that I was given that does most of the maps.”
She filled out a request on NAVTEQ’s Web site and even attached a county map as proof. After no response, she called 5 on Your Side.
NAVTEQ spokeswoman Kelly Smith told WRAL that Pine State Street isn’t listed in the U.S. Postal Service database. That’s where they get the bulk of the information they provide to mapping companies.
Smith said they get about 80,000 requests a day for corrections or additions, so it takes time for new information to get to the public - perhaps a year or more. But she offered to try to “escalate" Godwin’s request.
That, of course doesn’t mean the navigation systems are updated since they will have to go to their dealers and get updated discs (should they have a DVD-based navigation system).
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