May 25, 2007
I’ve known about this for a long time…but most of the time it was corporate entities monitoring blogs to gauge customer satisfaction and the likes. Now, people are using SEO tactics to hide negative comments about them by pushing their content higher in Google’s results.
MyEdge’s success is based not only in creating reputation-boosting pages but also in convincing Google to float those sites to the first few pages of results, the only results that most Web users ever see. But gaming Google can be tricky. The search giant, which declined to comment on Reputation Defender’s service, spends significant resources trying to prevent Web site owners from pushing up their ranking artificially. And it will punish sites it thinks are cheating by pushing them into the back pages of search results.
Prices mentioned include $10/month for monitoring, $30 per incident to send out a take down request (and cease and desist letters, if needed), and fees starting at $10,000 to push your content above other, not quite as positive comments.