October 2, 2007
Whatever it is you want to do: research a topic, find a website, plan a vacation, research a medical condition, view a funny video, or any of the other billions of queries we get from users — their intents expressed via a few keywords in a search box.
Search Engine Journal notes that this has been applied to Local results but seems to be heavily weighted towards hotels & restaurants which are often the top categories searched for (and reviewed, and …).
The most influential and useful Yahoo Shortcuts seem to revolve around the travel and hospitality industries in terms of Hotels and Restaurants. These Shortcuts emphasize the user generated content, the true power of the Yahoo Network’s Local Search, in user reviews and ratings.