Slashdot had a couple of interesting search-related artcles today:

1. Slashdot reported that someone conducted a test and found that MSN ranks websites that reutrn IIS server tokens higher. Don’t know if this is true and, if so, whether it is intentional or not. Apache doesn’t allow you to override the Server token (though you can set how much info you want it to report using “ServerTokens”)…even though they did allow some fudging with it in earlier versions of Apache 2 but later patched it. You could, however, use an alternative webserver (or write one on your own) that proxies your webserver and modifies the Server header. :-)

2. Slashdot also reported that Google trademarked TrustRank perhaps to do this.

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